Reggie Fils-Aimé could bring new life to GameStop, joins the companies board of directors


The Regginator has officially been appointed as a member of GameStop’s board of directors in hopes to bring the company back to life, reinvigorating its sales strategies, and, giving fans a bit of what they love about Reggie from his time at Nintendo.

It’s no secret that GameStop is struggling and has been for quite some time. The company has already been hit with one of its largest losses, which was recently seen after the holiday season ending with GameStop posting a 25% loss on the fiscal quarter. A major hit for a company that usually delivers some of the biggest holiday sales in the gaming industry.

With the future of digital downloads becoming a trend among most gamers, GameStop is poised to find new ways to reinvigorate itself, using any means necessary, even if it means switching from a focus on physical games, to digital storefront offerings in some form of competitive manner.

Their biggest hope? Next-gen consoles and an unlikely source: Former Nintendo of America boss-man and one of Satoru Iwata’s best-friends closest friends in the form of Reggie Fils-Aimé. It was revealed earlier today that the Regginator will be joined by William “Bill” Simon (Walmart, Cadbury Schweppes, PepsiCo, and Nabisco) as well as James “J.K.” Symancyk (PetSmart, Academy Sports & Outdoors, Sam’s Club).

Each of the newly appointed members of GameStop’s Board of Directors have taken their seats as of today’s announcements, each one expecting to help the company find new sales tactics, bring new life to their company, and even become the driving force that GameStop was known for being before its recent troubles began.

GameStop’s struggles have already shown on the store level with employee’s being forced to push GameStop’s Gameplay Guarantee and their Product Replacement Plan. What’s even more terrifying is that the Circle of Life is back and this time it’s in a much stronger form than previously.

“The gaming industry needs a healthy and vibrant GameStop. I look forward to being a part of GameStop’s corporate board and helping to make this happen,” Reggie took to Twitter to state.

Here’s to hoping that the GameStop experience changes and that with their new Board of Director’s, GameStop can find itself a fun place to be, and perhaps, offer a membership worth having this time around. It seems GameStop hopes so too with George Sherman’s latest comment in the announcement.

George Sherman, GameStop’s CEO, said in today’s announcement, “The Board refreshment and governance enhancements announced today represent an important milestone in GameStop’s transformation as we continue to evolve the Company’s business strategy for long-term success. We are pleased to welcome Reggie, Bill and J.K. to the Board. They are each highly qualified and bring significant, relevant experience to our turnaround. We look forward to immediately benefitting from their expertise and perspectives as we navigate the evolving gaming and retail environments, execute on our strategic initiatives and prepare the Company to maximize value-creation associated with the next generation of console launches later this year.”

About the Writer(s):


Dustin is our native video game reviewer who has an appetite for anything that crosses the borders from across the big pond. His interest in JRPG’s, Anime, Handheld Gaming, and Pizza is insatiable.  You can find him over on Twitter or Facebook where he interacts with his followers quite a bit!

Leave a Reply