Bioware and ThinkGeek Solutions introduced a new line of fashion forward clothing during PAX Prime this year. The line focuses on two of their most well known game series, Mass Effect and Dragon Age. Items in the line range from subtly inspired to recognizable and consist of dresses, leggings, T-shirts, hoodies, cardigans and accessories such as scarves and jewelry. The line includes pieces for both males and females. A selection of items from their ladies line are available for pre-sale on Bioware’s website.
Gaming merchandise is not a new idea and has long been a way of supporting and showing love for your favorite games. Unfortunately, wearable merchandise often lacks variety and has been limited to simple graphic T-shirts or a basic logo screen printed on hoodies until recently. Finding merchandise in a ladies cut or size can limit the selection even further.The previous absence of variety for females is one of the reasons why the new Bioware line is so exciting.
According to the Entertainment Software Rating Board (ESRB) 40 percent of all gamers are female.  This can explain the increasing need for gaming merchandise for females. Fashion merchandise has been mostly limited to companies who license properties such as Black Milk Clothing, ThinkGeek or We Love Fine. These companies have worked with game developers to create unique and usually limited fashion items. Bioware’s new line of clothing will be featured and sold through their official store.
See more of the released line at the Bioware store. More pictures from the show are posted here.
About the Writer:
Annie is an avid gamer who takes her love for gaming to the written format with her thoughts, opinions, and discussions regarding games in their current state, but as well as the industry. With her insight to PC gaming, Annie is one step ahead of the team, and looks to keep it that way.